Four years ago, I began the project of U51 pro; it is no longer a dream but a growing reality. I mention this because it’s been that Joan cases, representative for the tritathlon brand zoot came to my shop. From the very beginning, we connected, not only because of the way he is, an idealist by nature, in love with his brand but also because of his motivation for zoot. Today, I received an e-mail from Joan saying he was leaving zoot, for personal reasons I imagine. I just want to say that I wish him the best now and always and only hope that all representatives feel and demonstrate the same passion that he has always had for the brand. Joan, you’re the best. Consider yourself at home in San Sebastián.

You may be asking yourself, where is he going with this? Well … I tend to study what cyclists, athletes and sports enthusiasts wear … I’m just that way. Today it struck me that 7 of 10 cyclists that I saw, yes, 7 minimum, were wearing some Assos product: cycling shorts, jerseys, socks, gloves, and some were wearing the whole ensemble.

I am proud of my job advising cyclists, about which cycling shorts, jersey, socks to buy. It’s also true that I’ve yet to receive a complaint about the lack of comfort of Assos wear. One thing that has been always very clear is that I’m working with the very best, not because they use the best raw materials (which they do), but because the whole Assos firm practices cycling at a very high level.

What I want to say is that other brands limit themselves to designing prototypes and mass production , be they nike, adidas, reebok … They are such “macro” companies that they don’t even stop to consider if things work or not; it’s just about looking good and will it sell.

Thanks to people who love the sport of cycling and the best performance, we have the Swiss brand Assos, which is why 7 of 10 cyclists always wear the Assos brand.

The most sold products are cycling shorts: Tf uno logo. In jerseys and jackets, the big-sellers are: models 851 air jacket and ij habu.

With accessories, it gets a little trickier, because you really can’t tell, but as far as sales go, socks win by a landslide, especially models spring fall, skiwear, mille.

For this coming summer, we expect to see fly off the shelves, the Swiss Cycling Team jersey and the Superleggera.

Thanks for placing your trust in Assos.

We have the new Trail Running Spring Collection from INOV. This brand of footwear is renowned for being very competitive in the manufacture of a technical shoe – insofar as its light weight as well as its technology is concerned, among the most state-of-the-art in the market today. We have also just received backpacks and accessories such as water bottles and money pouches.

For off-trail activity, the collection offers us models bare-grip 200, x-talon 190, mudroc 290, mudclaw 333 and oroc 280.

Trail models include roclite 285, 295, 315, 312 gtx, 309, 309 gtx, the roclite 268 is for women, as is the roclite 275 gtx.

In the intermediate range, the models are terrafly 303, 313 gtx, terrafly for women 277 and 287 gtx.

Fast and lyte models include terroc 330, 345 gtx, flyroc 310, terroc 308, griproc 325, 286 gtx, roclite 400 gtx, terrafly 343 gtx, roclite 335 gtx, and terrafly 297 gtx.

All the above-cited models are for mountain use; there is a whole other collection for asphalt running. The most outstanding feature of all the models is their lightness, adjustable versatility and comfort, features worth noting where mud, rock, sand … are concerned. We should also point out that there exists a model for athletes of every weight and for every type of surface as indicated in the heel area by stripes which indicate greater or lesser weight variations in the metatarsal and heel.

For instance in the area marked 1 arrow-shoc zone, there is a difference of 3 mm, very light, built for racing and those runners who want to stay close to the ground; the 2 arrow shoc zone has a difference of 6mmm, super for athletes who want a model of medium hardness; the 3 arrow shoc zone possesses a difference of 9 mmm, ideal for any athlete seeking surface versatility, for surfaces ranging from dirt to asphalt. Finally, there is the 4 arrow sochzone, perfect for those athletes who are looking for maximum comfort with a difference of 12 mmm.

At U51, we are perfectly aware that the triathlon is an individual sport and one of ultimate endurance, uniting three sports: swimming, cycling and running. It is considered to be one of the most demanding trials which exist on the current international competition circuit.

Those who compete in triathlons adhere to a strict workout calendar in order to be able to be able to face the arduous demands of each of the three sports, both physically and psychologically which is why we are proposing for our heroes the maximum technology available to cover the various distances while swimming, cycling and running.

For instance, if you are looking to cut down the maximum time of your cycling or scratch a few precious minutes off your chronometers, we have the answer for you: The latest wheels from Lightweight FERNWEG.

These wheels have no rival. If you scan the current market for wheels in the prestige category, you will find that these wheels are 200 grams lighter than other products of reference with a weight of 1, 355 grams and a profile of 81 mm. FERNWEG is at the vanguard of this class of wheel.

These 100% carbon wheels are hand-made in Germany and have been developed over a three-year period in an effort to find optimal aerodynamic performance that will help you maintain an average of very high speeds. Only your legs will set the limit.

Don’t hesitate any longer and inform yourself of the special conditions available for tri-athletes at U51-Pro, your dealership for helping you achieve whichever sports goal you set for yourself.